How to Find Best Selling Products on Amazon USA (Pro Tips and Tricks)
If you’re planning to start an Amazon business, launch an FBA store, or simply want to promote top products through affiliate marketing — the first step is learning how to find best selling products on Amazon USA.
In this guide, you’ll discover the smartest methods, insider tips, and expert tricks to spot winning products fast and early.
Let’s dive right in!
1. Start with the Amazon Best Sellers Page
The simplest and most direct way to find hot products is Amazon’s own Best Sellers page.
Here’s how:
- Visit Amazon.com Best Sellers.
- Explore different categories like Electronics, Home & Kitchen, Beauty & Personal Care.
- Check rankings — Products are listed based on real-time sales data.
- Focus on products ranked #1 to #50 for top performance.
Pro Tip:
Check the subcategories too! Sometimes hidden gems are found deep inside niche subcategories.
2. Explore Amazon Movers & Shakers
Movers & Shakers shows products that have seen the biggest sales gains in the past 24 hours.
Steps:
- Go to Amazon Movers & Shakers.
- Analyze which products are trending fast.
- Focus on items with consistent growth, not just one-day spikes.
Why It Matters:
It’s a secret weapon to find trending products early, before they become too competitive.
3. Look for the Best Seller Badge
When browsing Amazon search results, you’ll often spot an orange Best Seller badge next to certain products.
Tip:
- Search for niche keywords (e.g., “portable blenders”, “yoga mats”) and spot products with the Best Seller tag.
- Study their listings — product descriptions, images, bullet points.
- Understand why they are selling well: price point, features, reviews?
4. Analyze Customer Reviews and Ratings
Reviews reveal a lot about product popularity and customer satisfaction.
Focus On:
- Products with 1,000+ reviews and 4.3+ star ratings.
- Recent reviews (within last 3 months) — ensures the product is still trending.
- Critical reviews — to understand flaws and opportunities for improvement.
Bonus Trick:
Use filters like “Top Reviews” and “Most Recent” to better understand customer emotions and expectations.
5. Use Powerful Amazon Product Research Tools
If you’re serious about finding winning products, investing in professional tools can give you a huge advantage.
| Tool | Key Features | Trial/Free Version |
|---|---|---|
| Jungle Scout | Product tracker, sales estimator, niche hunter | Yes (limited) |
| Helium 10 | Trend spotting, keyword research, market tracker | Yes (freemium) |
| Viral Launch | Product discovery, market intelligence | Yes (free trial) |
Pro Tip:
Use these tools to track product sales history, seasonal trends, and competition level — before you invest time or money.
6. Follow Seasonal Trends and Holidays
Seasonal shopping is massive in the US. Think Halloween, Black Friday, Christmas, Valentine’s Day.
Tips:
- Start researching 2-3 months before big seasons.
- Use Google Trends to spot rising product interests.
- Focus on holiday-related items that spike in popularity (e.g., Christmas lights, Valentine’s gifts).
Example:
In September, start promoting Halloween costumes.
In October, begin targeting Black Friday deals.
7. Check What’s Trending on Social Media
Many Amazon best sellers go viral first on platforms like TikTok, Instagram, and Pinterest.
How to Leverage:
- Search for hashtags like #AmazonFinds, #TikTokMadeMeBuyIt, #AmazonMustHaves.
- Identify products getting millions of views and shares.
- Cross-check those products on Amazon for sales momentum.
Why It Works:
Social proof drives insane amounts of Amazon traffic and sales.
Expert Tips and Tricks to Find Winning Products
✅ Look for Small, Lightweight Items:
Lower shipping costs, easier handling, and better profit margins.
✅ Identify Pain Point Products:
Solve a real-world problem (example: posture correctors, kitchen organizers).
✅ Target Mid-Price Range:
Products priced between $20 – $70 sell well and offer healthy margins.
✅ Check for Private Label Potential:
Find products you can customize and brand as your own.
✅ Always Research Competition:
Avoid categories dominated by big brands (unless you have a strong USP).
Conclusion
Finding best selling products on Amazon USA isn’t just luck — it’s about using smart research methods, tools, and trends analysis.
If you follow the strategies above consistently, you’ll always stay ahead of the competition.
Final Reminder:
Success on Amazon starts with picking the right product.
Invest time in deep research today, and your future sales will thank you!
